Google Engine use 200 signals, including patented PageRank™ algorithm, to examine the entire link structure of the web and determine which pages are most important. Then conduct hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, then able to put the most relevant and reliable results first.
The life span of a Google query normally lasts less than half a second, yet involves a number of different steps that must be completed before results can be delivered to a person seeking information.
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