Mobile advertising and marketing seem more effective. A combination between promotion creativity and sending speed and the suitable target become the goal of excellent using this media. Even still can’t replace the salesman this facility helpful for retail business.
O2 operator of England just launched new service called as location based marketing (LBMM) using SMS and MMS feature. Starbuck and L’Oreal become the first client that using this facility for several months.
O2 also use technology called as ‘geo-fencing.’ Using this technology, operator can detect where the consumer stay. They hope consumer from certain location can be the marketing target, or can guide customer that far from the shop.