October 6, 2008

Filter For Google Analytic

Using Google analytic we can see the sum of traffic to our certain site or from referring site such as traffic from domain that is not a real traffic. The real traffic that will observe by us may just come from search engines or from other referring site.

These filters can be set up to exclude visits from particular IP addresses, to report only on a subdomain or directory, or to take dynamic page URLs and convert them into readable text strings.

Google Analytics provides us with three predefined filter types, as well as a number of customer options.

Predefined filters:
  • Exclude all traffic from a domain: use this filter to exclude traffic from a specific domain, such as an ISP or company network.
  • Exclude all traffic from an IP address: this filter works to exclude clicks from certain sources. You can enter a single IP address, or a range of addresses.
  • Include only traffic to a subdirectory: use this filter if you want a profile to report only on a particular subdirectory (such as )

Custom filters:

  • Exclude Pattern: This type of filter excludes log file lines (hits) that match the Filter Pattern of external site.
  • Include Pattern: This type of filter includes log file lines (hits) that match the Filter Pattern. All non-matching hits will be ignored and any data in non-matching hits is unavailable to the Urchin reports.
  • Search & Replace: This is a simple filter that can be used to search for a pattern within a field and replace the found pattern with an alternate form.
  • Lookup Table: Selecting this filter allows you to select a lookup table name which may be used to map codes to human intelligible labels. For example, the phone models table maps abbreviated phone platform identifiers to the model and manufacturer names for phone based web browsers.
  • Advanced: This type of filter allows you to build a field from one or two other fields. The filtering engine will apply the expressions in the two Extract fields to the specified fields and then construct a field.
  • Uppercase / Lowercase: Converts the contents of the field into all uppercase or all lowercase characters. These filters only affect letters, and will not affect characters or numbers.

Custom filters are applied in the order in which they appear in your Profile Settings page. Use the Assign Filter Order link to rearrange the order of your filters.

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